The Benefits of Enterprise Customer Reference Management
See what managing your customer reference program with Boulder Logic can do for you!
Find References Quickly & Easily
Boulder Logic has built an easy to use, intelligent matching algorithm to find the ideal customer reference, even if an exact match doesn’t exist. By making better introductions on what’s most important to your prospects, you create a customer reference experience with greater impact.
Save time searching for references
Get more effective reference matching
Increase revenue by closing deals faster
Build Your Army of Advocates
Trying to recruit customers on your own can be overwhelming. Boulder Logic makes it simple for anyone to suggest a potential candidate, and provides automated tools to collect information and keep it up to date. And by having greater visibility to the gaps in your portfolio, your energy can be applied to where it matters most.
Amplify the voices of your most vocal advocates
Maintain a continuous pipeline of new testimonials
Engage your customers in new ways
Get more done with fewer program resources
Reward and Recognize Program Participants
Give your customers the VIP experience and increase their motivation to expand how they advocate for your brand. Boulder Logic makes it simple to arrange a points program that automatically credits customers for each completed activity, allowing you to reward and encourage contribution with special perks only available to members of your advocate community.
Get visibility to your top contributors
Create compelling ways to recognize their contribution
Encourage participation in new ways
Protect and Conserve Valued Relationships
Using the same customers over and over leads to burnout. Avoid this by creating a simple system of thresholds to monitor the frequency of customers’ involvement in live requests. Or capture your customers’ stories in recordings and other types of content that are always available and easily shared on personalized microsites.
Prevent customer burn out
Promote long-term relationships with your reference customers
Give customers more flexibility around what type of reference activities they would like to participate in and how often
Eliminate Fire Drills with Automated Request Fulfillment
Replace those last minute email blasts with a streamlined way to secure the necessary approvals and inform the appropriate relationship owners about pending reference activity. By using escalation reminders and automated post-activity surveys, marketing can focus their attention on where it’s needed most.
Ensure the right relationship owners approve requests
Increase adoption through integration with your CRM tool
Measure Your Success and Revenue Impact
Measure program accomplishments and report on metrics based on extensive data, including participant compliance, fulfillment activity and references by product, industry, or geography. Standard and custom reports can be automatically emailed to sales and marketing management.
Create daily, weekly or monthly custom reports
Build a management dashboard of program usage and metrics
Prove the ROI of your program with real metrics
Leverage Our Expertise and Best Practices
Avoid reinventing the wheel. Backed by a team of customer reference experts, we can provide everything from strategic guidance to content development, or just a little help getting it all done. We are happy to provide any or all of these services to you or introduce you to our network of partners, allowing you to find the perfect fit. Hit us with a question anytime, we’ll be happy to share tons of great tips and tricks to make your job easier.
We want you to be successful
Let us make it easier for you
Learn About Boulder Logic’s Customer Reference Management Software and Professional Services
“We’ve used Boulder Logic for over two years, and couldn’t be more pleased with the results! The system has made our reference management process easy-to-manage for both reference managers and requestors.”