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Home » Customer References • Program Tips • Reactions » When a Customer Reference Caus ...
 

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When a Customer Reference Causes the Deal to Fall Apart

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We were featured this week on Marketing Operations at Work on the implications of undervaluing your customer reference program, specifically how leaving customer reference management to chance can do serious harm to sales.  Check it out

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One thought on “When a Customer Reference Causes the Deal to Fall Apart”

  1. Elizabeth on March 20, 2009 at 10:08 am said:

    This is a great article Josh. It brings up some critical points I think are often overlooked or just not realized.

    Reply ↓

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