What is a Customer Reference Program?
How Should Other Groups Be Involved in Customer Reference Management?
Where Do I Find Customers Who Will Be A Reference?
What Customer Content Should I Create?
How Do I Conduct a Customer Interview?
The Customer Interview: What Questions Should I Ask?
Why Do I Need An Executive Sponsor?
How Do I Motivate Salespeople to Participate?
Why Do I Need to Promote the Program Inside My Company?
Should I Use a Database Application or a Spreadsheet?
Creating Joint Customer Reference Content with Partners
How Should I Measure & Report the Results of My Program?
Securing Customer Approvals
Budgeting for Your Customer Reference Program
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