Key customer reference takeaways from this handbook include the following:

    • Where to find customers who will be a reference
    • Why an executive sponsor is instrumental to your sales strategy
    • How to conduct a customer interview, and which questions to ask
    • Motivating the sales team to participate

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“The customer reference handbook provides a useful guide and checklist for those just starting out in customer references, as well as more experienced professionals looking for new ideas and approaches.“

Bill Lee, Executive Director, Summit on Customer Engagement