The 2014 Summit on Customer Engagement is happening on February 25-26 in Redwood City, CA, USA. Are you planning to attend? This is the longest running and probably the largest event dedicated to customer references and advocates. The focus is on education rather than vendor pitching so if you’re not […]
I had the pleasure of reading Bill Lee’s excellent book “The Hidden Wealth of Customers” over the weekend. Bill has kindly agreed to provide a copy of his book to the first 12 readers who enter their details in the form below – please make sure you enter your mailing […]
Used correctly, reference assets such as customer quotes, customer stories and audio/video interviews are invaluable in building trust and mitigating the risk for prospects looking to procure your products/services. Yet how often do you see those assets buried somewhere on a website with a one-dimensional search capability? And whose job […]
Increasing Sales Velocity by Making Customer References a Competitive Advantage. One of my favorite quotes on selling techniques was from Jeff Mask of Infusionsoft who said: “people buy when they are ready to buy, not when you are ready to sell”. Set that next to a great data point from […]
Marketo has been a customer of Boulder Logic for the past 3 years and we’re delighted to have underpinned the successful growth of Marketo’s Champions Program. We recently extended our partnership by joining the Marketo LaunchPoint™ ecosystem and building out new integration points between Boulder Logic Reference Manager™ and Marketo’s […]
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