Reference Success: Customer Marketing Strategies and other topics

  • Boulder Logic Integrates with Gainsight

    Boulder Logic, the world’s leading provider of customer reference management solutions, and Gainsight, the leading Customer Success solution, recently announced an integration as part of Boulder Logic’s participation in Gainsight’s Connect platform. The integration of the two solutions now means that customer reference activity can be brought to bear on […]

  • Why People Buy (And How YOU Can Influence)

    Twenty years ago, as a field sales person for Cadence Design Systems, I sat in a Munich airport hotel meeting room waiting for the start of a two-day training course designed, as far as I was concerned, to keep me out the field and make “beating quota” even harder. And […]

  • 2014 Summit on Customer Engagement

    The 2014 Summit on Customer Engagement is happening on February 25-26 in Redwood City, CA, USA. Are you planning to attend? This is the longest running and probably the largest event dedicated to customer references and advocates. The focus is on education rather than vendor pitching so if you’re not […]

  • Do Your NPS Promoters Promote You?

    I had the pleasure of reading Bill Lee’s excellent book “The Hidden Wealth of Customers” over the weekend. Bill has kindly agreed to provide a copy of his book to the first 12 readers who enter their details in the form below – please make sure you enter your mailing […]

  • 3 Steps to Prove the ROI of Reference Assets

    Used correctly, reference assets such as customer quotes, customer stories and audio/video interviews are invaluable in building trust and mitigating the risk for prospects looking to procure your products/services. Yet how often do you see those assets buried somewhere on a website with a one-dimensional search capability? And whose job […]





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