Reference Success: Customer Marketing Strategies and other topics

  • JDA doubles customer references

    JDA Software, a leading provider of end-to-end retail and supply chain solutions, selected Boulder Logic’s customer reference platform to manage its enterprise program. Once implemented, customer reference interaction increased, as did the level of understanding of and enthusiasm for the program. Using Boulder Logic, JDA was able to gain better […]

  • Visit us at Advocamp!

    Boulder Logic is proud to be sponsoring Advocamp, a new conference for marketing executives, customer success and customer experience professionals who are passionate about harnessing advocacy to amplify business growth. We will be toasting marshmallows and demonstrating our new Boulder Logic integration with Influitive. Come visit us this Wednesday, March 25 […]

  • Boulder Logic integrates with Gainsight

    Boulder Logic, the world’s leading provider of customer reference management solutions, and Gainsight, the leading Customer Success solution, recently announced an integration as part of Boulder Logic’s participation in Gainsight’s Connect platform. The integration of the two solutions now means that customer reference activity can be brought to bear on […]

  • Why people buy (and how YOU can influence)

    Twenty years ago, as a field sales person for Cadence Design Systems, I sat in a Munich airport hotel meeting room waiting for the start of a two-day training course designed, as far as I was concerned, to keep me out the field and make “beating quota” even harder. And […]

  • 2014 Summit on Customer Engagement

    The 2014 Summit on Customer Engagement is happening on February 25-26 in Redwood City, CA, USA. Are you planning to attend? This is the longest running and probably the largest event dedicated to customer references and advocates. The focus is on education rather than vendor pitching so if you’re not […]





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