We recently hosted a web event with our good friend Erica Hansen of Projectline. The webinar was titled: Helping PR Succeed With Customer References, and focused on the positive effect referencing can have on the PR discipline.
Erica and I discussed how few organizations have attempted to bridge this gap, but once steps have been made in this direction there is a greater sense of cohesion across the board. Regular meetings between the reference department and other customer facing departments leads to a more effective use of time, no reference burn out, and less missed opportunities. Moving toward a more organized approach may not be as difficult as one might think, the key is beginning to think in a less reactive and more proactive way.
Follow the link below to listen to the entire discussion.
