A Marketing Operations Approach to Customer Reference Management

Abstract: A marketing operations approach means bringing discipline and control, so you can get the most out of customer references. This webinar was facilitated by Gary Katz, founder of Marketing Operations Partners. He discusses with Boulder Logic founder, Joshua Horwitz, the economic relevance of customer reference management, what it means to apply an operations approach to references, and considerations before introducing change into your organization reference activity in your organization.
Length: approximately 45 minutes

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