Boulder Logic Introduces Project Tracking Module to Improve Management of Customer Marketing Activities
Boulder, CO, June 12, 2006 - Boulder Logic, the customer reference management specialists, today announced the immediate availability of a new Project Tracking module that provides a lightweight and easy to use way to effectively track the progress and status of marketing projects.
The Project Tracking module expands the capabilities of Boulder Logic Reference Manager, which is an enterprise customer reference management solution that helps companies maximize and measure the value of its customer advocates.
"Our new module was developed in response to specific feedback from our existing customers," said Joshua Horwitz, Founder and CEO of Boulder Logic. "We are finding that many customers that are making investments in customer reference management also see the value in establishing better control of marketing projects related to those customers. Our new module allows easy collaboration, instant visibility, and reporting features to better follow the progress from inception through completion. By linking these projects to Boulder Logic, companies can illustrate and achieve greater value from customers."
The Project Tracking module is designed for marketing organizations that are challenged with the complexity of coordinating many simultaneous customer-related projects such as case studies, video projects and press releases. The module provides a simple to use, yet powerful alternative to manual or spreadsheet tracking methods where collaboration and reporting challenges are a major aggravation to marketing managers.
The benefits include improved project flow, more visibility for project status, easy collaboration and an automated reporting mechanism. By allowing internal stakeholders and external vendors to update a simple web page, project owners can maintain a dashboard of all projects’ status, utilizing simple alerts and sophisticated reporting to identify bottlenecks and ensure the timely delivery of sales tools.
Key capabilities include:
- Web-based access for internal participants and external vendors
- Controls to limit visibility to specific fields and desired projects and users
- Alerts to notify participants of new updates and required next steps
- Task templates to establish a standard project work process
- Dashboards to easily filter and find projects by multiple criteria
- Reporting on project portfolio and schedule bottleneck
- Automation capabilities that require no technical knowledge
- Integration with customer references for a global customer marketing perspective
The Project Tracking module is available to organizations using Boulder Logic Reference Manager. It is sold as an add-on for companies that require the functionality to improve their customer-related project flow. The Project Tracking module is available immediately. For more information please contact Boulder Logic at 800.715.1910.
About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles rely on Boulder Logic for an easy to deploy, highly customizable enterprise solution that can be integrated into existing environments. Initial implementations are completed in thirty days, allowing for a rapid return on investment. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit www.boulderlogic.com.
© 2006 Boulder Logic. All rights reserved. Boulder Logic and Boulder Logic Reference Manager are trademarks of Boulder Logic, LLC in the United States and/or other countries. All other trademarks are the property of their respective owners.