Trend Micro Selects Boulder Logic Software to Manage Growing List of Global Customer References
Boulder, CO, February 27, 2006 -- Boulder Logic, the customer reference management specialists, today announced that Trend Micro, Inc., (TSE: 4704, NASDAQ: TMIC), a leader in network antivirus and content security, has chosen Boulder Logic Reference Manager™ as its primary tool for managing its global customer reference program.
Trend Micro is known throughout the security industry as a technology leader who continually delivers products and services focused on specific customer malware problems. When selling its solutions, Trend Micro frequently provides new prospects with the opportunity to speak with existing customers to hear first hand about real-world experiences with the company. With the rapidly growing number of referenceable customers willing to speak on the company's behalf, Trend Micro wanted to evolve its customer reference process to support its active sales pipeline. Boulder Logic's Reference Manager provided the technology tools and service to take Trend Micro's program to the next level.
"At Trend Micro, customers, both existing and new, are our top priority. We chose Boulder Logic Reference Manager because it is a powerful, yet user-friendly, application that improves the process by which we manage our many global customer references. Due to the fact that we can configure the system to Trend Micro's specific requirements, we believe that Reference Manager will help bring new customers on board while building even stronger relationships with existing customers who participate in this process." said Tobias Lee, Director of Global Marketing Operations.
Boulder Logic's flagship product, the Boulder Logic Reference Manager™, is a hosted enterprise application that improves the way technology organizations manage information and activities related to customers that will provide testimonials.
"Effective management of customer references leads to increased selling efficiency," said Joshua Horwitz, Boulder Logic President. "Trend Micro has an excellent client roster. With Boulder Logic Reference Manager the company can take care of its most valuable asset while growing new business even faster."
About Trend Micro Incorporated
Trend Micro, Inc. is a leader in network antivirus and Internet content security software and services. The Tokyo-based corporation has business units worldwide. Trend Micro products are sold through corporate and value-added resellers and managed service providers. For additional information and evaluation copies of all Trend Micro products, visit our Web site, www.trendmicro.com.
About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles rely on Boulder Logic for an easy to deploy, highly customizable enterprise solution that can be integrated into existing environments. Initial implementations are completed in thirty days, allowing for a rapid return on investment. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit www.boulderlogic.com.
© 2006 Boulder Logic. All rights reserved. Boulder Logic and Boulder Logic Reference Manager are trademarks of Boulder Logic, LLC in the United States and/or other countries. All other trademarks are the property of their respective owners.