Boulder Logic Releases Flagship Solution For Managing Customer References
Boulder Logic Reference Manager Increases Sales Efficiency for Technology Vendors
Boulder, CO, March 4, 2004 -- Boulder Logic™, specialists in customer reference management, today announce the release of Boulder Logic Reference Manager™, a hosted enterprise application that improves the way technology organizations manage information and activities associated with testimonials provided by their key customers. Effective management of customer references has been linked to increased selling efficiency.
"Using testimonials from an existing customer is an established technique for decreasing friction in the sales process," described Joshua Horwitz, Boulder Logic President and Founder. "Until now, organizations haven’t had effective processes or appropriate tools in place to manage these assets for their maximum benefit. The result is typically a fire-drill approach to reference fulfillment which creates additional risk in the selling process."
Built based on in-depth research and first hand experience in leading technology companies, Boulder Logic built the Boulder Logic Reference Manager as a 100% web-based solution that supports the three main process areas of an effective customer reference program: nominating & profiling, opportunity management, and reinforcement.
Key Features:
- Pre-built reference profile forms that can be easily configured to an organization’s business needs. A web-based configuration interface reduces IT involvement
- Built-in search capability to help users find the right references based on specific field values or keywords
- Specialized workflow to manage references through the lifecycle from nomination, approval, and usage requests to retirement
- Usage tracking and reporting capabilities to monitor usage of important references, minimize customer burnout and measure program ROI
- Activity and task management features to queue reference requests and manage fulfillment of requests for reference activity.
- Document management allowing for the upload and organization of internal or external reference materials
About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles rely on Boulder Logic for an easy to deploy, highly customizable enterprise solution that can be integrated into existing environments. Initial implementations are completed in thirty days, allowing for a rapid return on investment. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800.715.1910 or visit www.boulderlogic.com.
© 2006 Boulder Logic. All rights reserved. Boulder Logic and Boulder Logic Reference Manager are trademarks of Boulder Logic, LLC in the United States and/or other countries. All other trademarks are the property of their respective owners.