New Firm Specializes In Customer Reference Programs Addresses Limits of Customer Relationship Management
Boulder, CO, January 13, 2004 -– Boulder Logic, a newly formed Colorado software company today announced its focus on helping technology companies increase their sales and marketing effectiveness through a more formalized approach to managing customer references.
"Customer references are by far the most powerful selling tool in a technology company's arsenal," stated Boulder Logic Founder, Joshua Horwitz. "From a technology buyer's perspective, references help demonstrate credibility and validate technology choices by benchmarking against other firms that are well respected for their decision-making. Boulder Logic was formed to help technology vendors better use references to increase their sales and marketing impact."
Driven by direct experience and research into sales and marketing challenges in complex selling environments, Boulder Logic was formed to address a gap in available CRM (Customer Relationship Management) systems.
"The majority of companies that we are working with have attempted to use a home-grown database for customer reference management," stated Horwitz. "While some have tried to modify CRM systems, they eventually find that there is relatively little cross-over between what CRM provides and what a well run customer reference program requires."
CRM and SFA tools are focused on tracking aggregate information. The information important to customer reference management is highly qualitative and only needed from a subset of an organization's customer base. Additionally customer reference programs require a highly specialized workflow and customizable reporting tools in order to maximize efficiency and measure program value.
Boulder Logic is in the process of building a 100% web based, hosted application specifically to address this problem domain. The application is currently in the beta cycle of development and is expected to be generally available at the end of Q1, 2004.
About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles rely on Boulder Logic for an easy to deploy, highly customizable enterprise solution that can be integrated into existing environments. Initial implementations are completed in thirty days, allowing for a rapid return on investment. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800.715.1910 or visit www.boulderlogic.com.
© 2006 Boulder Logic. All rights reserved. Boulder Logic and Boulder Logic Reference Manager are trademarks of Boulder Logic, LLC in the United States and/or other countries. All other trademarks are the property of their respective owners.