Reference Success News
Reference Success News is a complimentary newsletter published and distributed by Boulder Logic on a semi-monthly basis to share the latest trends in customer reference management as well as learn tips and tricks and best practices from industry veterans.
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Excerpt from "Automate Your Customer Reference Process"
Manual methods have limited benefits because as demands increase, spreadsheets quickly become cumbersome and inefficient. Automating the process with a software solution designed specifically to solve this challenge provides far greater benefits. Understand five key reasons to automate your customer reference progress. Published on destinationCRM.com
Excerpt from "7 Ways to Acquire and Retain Customer References"
Responsibility often falls in the lap of marketing and product management professionals who may not be as close to the individual customers as their sales representatives.
Excerpt from "Growing Nominations"
While there are many methods to recruit customer references, gaining the help of those that already have a trust relationship with customers is a critical part of customer reference efforts.