Reference Success News
Reference Success News is a complimentary newsletter published and distributed by Boulder Logic on a semi-monthly basis to
share the latest trends in customer reference management as well as learn tips and tricks and best practices from industry
veterans.
Explore Recent Newsletters
Excerpt from "How to Make the Most of Your Program"
Customer references are the single most powerful and influential sales tool
in your arsenal. Without clear processes and program ownership, using them efficiently and to their maximum value is
extremely difficult.
Excerpt from "Interview with Microsoft Executive Sherri Bellefeuille"
If you do a little bit of 'napkin map' to understand the time and effort
people within our organization were investing in identifying and coordinating reference activities, we estimated it took
about eight hours for us to solve a reference request, and that's probably a minimum.
Excerpt from "Getting Proactive with Customer References"
Using third-parties to vouch for a company's product or service isn't a
familiar concept, but for many firms, it's not until a sales prospect or media ask for a reference that folks scramble to
find a willing customer.
Excerpt from "Measuring Business Impact of Customer References"
Successful executives understand, on an intuitive level, the intrinsic value
of customer references. It is often harder to explain the financial return that can come from investing in this area, yet
with limited manpower and dollars to spend on sales and marketing, showing real dollar results is an imperative.