Reference Success: Customer Marketing Strategies and other topics

JDA doubles customer references

JDA as Smart Object-1JDA Software, a leading provider of end-to-end retail and supply chain solutions, selected Boulder Logic’s customer reference platform to manage its enterprise program. Once implemented, customer reference interaction increased, as did the level of understanding of and enthusiasm for the program. Using Boulder Logic, JDA was able to gain better visibility to its top contributors while ensuring the same people did not burn out by being over-referenced.  The program has proven to be a success, and with the ongoing help of Boulder Logic, looks to grow another 25 percent this year.
Read the full JDA case study.

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