Boulder Logic Announces Integration with Salesforce.com

"The ability to leverage satisfied customers in a reference program can have a great impact on sales and marketing success. The Boulder Logic Reference manager application is a terrific example of a specialized tool for this purpose."

- Matt Holleran, VP of AppExchange Partners for Salesforce.com

04.Dec.07		Boulder Logic to Support Citrix Global Customer Reference Program
06.Nov.07		Pragmatic Marketer: Seven Ways to Acquire and Retain Customer References
29.Oct.07		Boulder Logic Helps Serena Software Create Customer Evangelism Program
04.Sep.07		Boulder Logic Reference Manager Enhanced to Make Routing and Fulfilling Customer References Easier and Faster than Ever Before

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NetApp Defines Customer Reference Management

NetApp's senior customer development manager talks about encouraging unsolicited peer to peer recommendations, building executive level support and how their definition of customer reference management falls outside traditional success stories or external references.

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Reference Success News

Reference Success News is a complimentary newsletter published and distributed by Boulder Logic on a semi-monthly basis to share the latest trends in customer reference management and learn tips and tricks and best practices from industry veterans.

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Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles rely on Boulder Logic for an easy to deploy, highly customizable enterprise solution that can be integrated into existing environments. Initial implementations are completed in as little as thirty days, allowing for a rapid return on investment.