Customer Reference Tools & Resources

New to customer reference management? Looking for information? We've gathered links from all over the web to get you started.


White Papers

White Paper: "Managing A Successful Customer Reference Program"

A Boulder Logic white paper that presents an overview of customer reference management practices and key process steps based on hands-on experience and research into the best practices by leading companies.

View Point:"Automate Your Customer Reference Process: Five reasons to do so."

A Boulder Logic  article discussing the benefits of process automation for customer reference management. Published in Destination CRM.

Publication: "Seven Ways to Acquire and Retain Customer References"

An Boulder Logic article discussing ways to improve customer reference retention. Published in The Pragmatic Marketer.

Ideas: "Growing Nominations"

A set of tips on how to grow customer reference nominations by leveraging those in your organization that alreaday hold the trusted relationship with your clients.