Co-authored by Boulder Logic, The Customer Reference Handbook provides a set of essays about the techniques leading companies are using to make customer based selling an important part of their marketing strategy.

A Boulder Logic white paper that presents an overview of customer reference management practices and key process steps based on hands-on experience and research into the best practices by leading companies.

A Boulder Logic white paper about how to measure, control and prove the value of your customer reference program.

A Boulder Logic  article discussing the benefits of process automation for customer reference management. Published in Destination CRM.

A Boulder Logic article discussing ways to improve customer reference retention. Published in The Pragmatic Marketer.

A set of tips on how to grow customer reference nominations by leveraging those in your organization that alreaday hold the trusted relationship with your clients.