Get More from Your Customer Marketing Content

  • Want to know if your investments in customer case studies and other types of customer marketing content are actually worthwhile?
  • Looking to encourage the use of existing marketing content to minimize live reference requests?
  • Interested in helping sales create a personalized and influential experience for your prospects?

Offer Microsite Publishing with Boulder Logic Published Pages

Boulder Logic Published Pages makes it easy for salespeople to select existing customer marketing content, such as case studies and video profiles, and publish it on a personalized microsite tailored to their prospect’s needs. The microsites are professionally designed and branded for your company. As visitors arrive at your microsite, you receive statistics that show pages or content opened. This insight gives you the ability to evaluate the impact of your content, something not possible with material delivered by email. With Boulder Logic Published Pages, you have control over the prospect’s experience and can integrate this tool with a complete reference management solution.


Why Published Pages?

Customer marketing content, such as case studies and videos, are time consuming and costly to create. Boulder Logic Published Pages provides a simple self-service solution that helps your salespeople get more from the investment you’ve already made. With Boulder Logic Published Pages salespeople can:

  • Easily find the right reference material
    A single search returns all matching customers and at the same time highlights content matching the desired criteria.

  • Quickly customize content that is instantly tracked
    Salespeople are able to pick their own combination of materials that best fit their opportunity.  They are notified when visitors access the content so they can respond quickly.

  • Create a professional first impression
    Salespeople can personalize company branded templates while maintaining a consistent corporate look and feel.

  • Reserve the use of live references for the most important deals
    The use of existing content is encouraged to reduce the number of times live customer activity is used.  This way, salespeople can save critical live interactions for when they are needed most.

  • Measure the results
    Pages and content distributed can be easily tracked to better understand their impact and improve results.

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