Get More from Your Customer Marketing Content

Want to know if your investments in customer case studies and other types of customer marketing content are actually worthwhile?
Looking to encourage the use of existing marketing content to minimize live reference requests?
Interested in helping sales create a personalized and influential experience for your prospects?

Offer Microsite Publishing with Boulder Logic Published Pages

Boulder Logic Published Pages makes it easy for salespeople to select existing customer marketing content, such as case studies and video profiles, and publish it on a personalized microsite tailored to their prospect’s needs. The microsites are professionally designed and branded for your company. As visitors arrive at your microsite, you receive statistics that show pages or content opened. This insight gives you the ability to evaluate the impact of your content, something not possible with material delivered by email. With Boulder Logic Published Pages, you have control over the prospect’s experience and can integrate this tool with a complete reference management solution.

Frequently Asked Questions

: What is Boulder Logic Published Pages?; What is a microsite?; Who can publish a microsite?; Who can visit a microsite?; Why types of content can be included?; Can my microsite be customized?; How are visitors tracked?; How does this integrate with Reference Manager?

What is Boulder Logic Published Pages?: Boulder Logic Published Pages is an add-on module to Boulder Logic Reference Manager that makes it simple to deliver your customer reference marketing content on personalized microsites that track visitor statistics.
What is a microsite?: A microsite is a simple web page with a unique URL. It contains personalized messages and content selected specifically for a particular audience.
Who can publish a microsite?: Once the Published Pages module is installed, anyone who has access to Boulder Logic Reference Manager will be able to easily publish a microsite.
Who can visit a microsite?: Each microsite has its own unique URL accessible on the Internet. A page can be visited by anyone given the address. A password can also be set you would like to keep the page more private.
Why types of content can be included?: Any type of content (i.e., video, audio, PDF, spreadsheets) can be added to the microsite. Content can be stored in the Boulder Logic database or simply linked as a URL from another location.
Can my microsite be customized?: Customization options include personalizing the page title, contents and messages on the page. The format of the page itself can also be customized extensively to by using a template that matches the look and feel of your corporate website.
How are visitors tracked?: The page itself and each piece of content are tracked to provide information about visitors, and with an optional setting you can be notified when each new visitors arrives.
How does this integrate with Reference Manager?: Boulder Logic Published Pages a module that extends your Boulder Logic Reference Manager solution. Integration points exist within every page of the application to ensure a seamless experience.