Get More from Your Customer Marketing Content
- Want to know if your investments in customer case studies and other types of customer marketing content are actually worthwhile?
- Looking to encourage the use of existing marketing content to minimize live reference requests?
- Interested in helping sales create a personalized and influential experience for your prospects?
Offer Microsite Publishing with Boulder Logic Published Pages
Boulder Logic Published Pages makes it easy for salespeople to select existing customer marketing content, such as case studies and video profiles, and publish it on a personalized microsite tailored to their prospect’s needs. The microsites are professionally designed and branded for your company. As visitors arrive at your microsite, you receive statistics that show pages or content opened. This insight gives you the ability to evaluate the impact of your content, something not possible with material delivered by email. With Boulder Logic Published Pages, you have control over the prospect’s experience and can integrate this tool with a complete reference management solution.
Capability Overview
- Single Search for References & Content
- A single search returns a selection of both references and marketing content that meet your criteria, highlighting the best matches at the top.
- Simple Wizard
- A simple three step wizard takes only a minute or so to collect details to customize the microsite, or just a single click to publish using system defaults.
- Branded Templates
- Multiple branded templates are available to create a highly professional web page with your company’s page layout, logo, colors and graphics.
- Personalization
- Each microsite can have its own name and include personalized messages that are tailored for the intended audience.
- Password Security Option
- Your microsite can either be accessible to anyone or password protected for privacy.
- Visitor Tracking
- Detailed statistics are captured to show page visitors and clicks on individual pieces of content.
- Automatic Notifications
- Receive email notifications when new visitors access your microsite.
- Revenue Influence Tracking
- Create an association between your microsite and a marketing campaign or specific sales opportunity to help illustrate the revenue influenced.
- Reporting
- Detailed reports illustrate adoption and return on investment for your program.