Learn How Your Peers Are Transforming Their Organizations

"We’re starting to do a lot with strategic marketing proposals that are developed by the VCAP team with information provided by all the various groups that want to use that customer for something. Once we identify that it is a good time to approach a customer and we think we have a good mutually beneficial story, we reach out to our PR, product marketing, product management and integrated campaign managers. We make a plan to approach that customer once with all types of activities, but presenting it in a way that really is mutually beneficial. We’re not asking them to do something for us."

-Sia Pappanastos, Manager of the VeriSign Customer Advocacy Program

"Our experience in working with Boulder Logic on the worldwide program and implementation has really been topnotch. We've had great response from the Boulder Logic community in terms of them guiding us through the path of trying to make some important decisions and them being very proactive and very involved and engaged in our processes. It was very helpful to have the team involved with their expertise and experience in helping us identify stumbling blocks - we may not have made the right choices if it wasn't for their guidance. So that was a huge benefit to us."

- Sherri Bellefeuille, Microsoft Dynamics

"We developed our requirements and then sent out an RFP to four firms. We had a cross-functional team engaged in reviewing responses. We narrowed down the list. The team saw demos, evaluated vendors and technologies and picked Boulder Logic as the vendor, and then from that point on they stopped being a vendor, they started being a partner. I consider Boulder Logic definitely a strategic partner with us and helping execute against our vision."

- Holley Garmany, Senior Manager Customer Development at NetApp

"In general, the benefits for customer references are pretty obvious. I think the ability to provide a service to sales and have them have access 24/7 to a global database of the references that we currently have, in addition to having a service capability to request references that they need that don't exist in that database, is a value add that we never had before."

- Tobias Lee, Director of Corporate Marketing Operations at Trend Micro