Who's Using Boulder Logic?

Boulder Logic provides many of the world's top companies with tools to help maximize the value of their customer reference management efforts.

Our clients come from industries with complex or intangible products and high involvement selling cycles. They range from less than $100 million to over $40 billion in annual revenues and include technology providers with the resources to create their own solution or select anything available on the market.

They've all chosen Boulder Logic based on the completeness and maturity of our solution, their confidence in our on-demand services infrastructure and the domain expertise we bring to every part of the process. If you'd like to speak with our clients to hear first hand about their experiences with Boulder Logic, please contact us.

Interview Excerpts & Client Stories

"We use references in at least 75% of our enterprise deals and can save our reps at least five hours per sales cycle by having references available for them. That time gets put back into more productive selling activities. It’s time and money."

- Karen Newman, Director of Global Customer Advocacy and Marketing Communications for Siemens AG

 

"I think it’s common for technology companies to incorrectly assume that they can build in house just about any kind of solution, but it’s not a straightforward process. You need to understand the ins and outs of reference management and content creation. Boulder Logic has a keen understanding of the reference management role, and were able to help us take our program to the global level within the desired timeframe. Without Boulder Logic, I don’t think our global customer reference program would be where it is today."

- Eileen D’Ippolito, Senior Manager for Global Customer Success with Citrix Systems

 

Infor’s Senior Director, Abby Atkinson, pioneered the Infor Ambassador Reference Program using Boulder Logic Reference Manager. In the first two years of its inception, Atkinson projected the program has influenced millions in new sales deals and has saved Infor hundreds of thousands of dollars. When cuts to her program budget were requested at Infor, she was able to use metrics collected to show an ROI so compelling that her budget was actually increased by over 60%. Her ROI formulas and program metrics are provided in her story.

 

"In general, the benefits for customer references are pretty obvious. I think the ability to provide a service to sales and have them have access 24/7 to a global database of the references that we currently have, in addition to having a service capability to request references that they need that don't exist in that database, is a value add that we never had before."

- Tobias Lee, Director of Corporate Marketing Operations at Trend Micro