Today, I came across this Wikipedia entry for Savvis that included a nice illustration of a point we made about the value of a single customer reference.
In the company history section, it included the following note about how their first customer reference was instrumental to building the business.
“By leveraging the Apple Computer customer reference and testimonials, Savvis was able to close additional large contracts with other industry providers.
Let it be good encouragement for reference advocates out there!
