Reference Success: Customer Marketing Strategies and other topics

  • Determining what makes a good reference customer

    In customer reference management, quality vs. quantity is the key to success When you are building a customer reference program, it is easy to be sucked into the fallacy that more is better when it comes to building your reference customer base. You or your manager may have a goal […]

  • Customer reference management and getting sales engaged

    Customer reference management is integral to increasing an organization’s ability to engage customer advocates in helping close more leads. And, while marketing and customer relationship folks are quick to understand and absorb the benefits of employing a customer reference management system, sales folks may not immediately understand or even see […]

  • Customer reference management in IT security

    Cybersecurity and customer references No matter what product or service you offer, your happy customers are your biggest asset. Beyond the revenue, happy customers can also be instrumental in being advocates for your company and its offerings. However, it’s not the same for every industry. Most B2B companies—assuming they have […]

  • Boulder Logic for Salesforce1

    Boulder Logic Reference Manager is now Saleforce1 ready Boulder Logic is pleased to announce its Salesforce1 mobile app is available as part of its top rated AppExchange package. Salesforce1 consolidates and modernizes’s mobile client efforts into a single extensible app, so sales people don’t have to install or open […]

  • iCIMS increases advocate engagement by over 200%

    iCIMS is one of the largest and fastest-growing talent acquisition system providers in the industry. To help harness the loyalty and passion of their customers, while sustaining rapid growth and an increase in reference requests, the customer marketing team at iCIMS developed the iCARE Advocates Program. To build a scalable […]

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