Reference Success: Customer Marketing Strategies and other topics

  • How to be efficient with customer references

    We believe in and promote the value of efficiency. Be efficient in any work you do and you are guaranteed to go farther, faster. There are many benefits to a well defined customer reference program.  Whether your program is managed with spreadsheets or has the advantage of a technology platform, one […]

  • Why be a reference customer?

    Why be a reference customer? It’s a common question. What would motivate someone, particularly a busy executive, to be a customer reference for your company? There are many good reasons to use gamification (having points, perks and rewards) as part of your customer reference program, but the key motivator, particularly […]

  • Determining what makes a good reference customer

    In customer reference management, quality vs. quantity is the key to success When you are building a customer reference program, it is easy to be sucked into the fallacy that more is better when it comes to building your reference customer base. You or your manager may have a goal […]

  • Customer reference management and getting sales engaged

    Customer reference management is integral to increasing an organization’s ability to engage customer advocates in helping close more leads. And, while marketing and customer relationship folks are quick to understand and absorb the benefits of employing a customer reference management system, sales folks may not immediately understand or even see […]

  • Customer reference management in IT security

    Cybersecurity and customer references No matter what product or service you offer, your happy customers are your biggest asset. Beyond the revenue, happy customers can also be instrumental in being advocates for your company and its offerings. However, it’s not the same for every industry. Most B2B companies—assuming they have […]

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