Reference Success: Customer Marketing Strategies and other topics

  • Customer reference management and getting sales engaged

    Customer reference management is integral to increasing an organization’s ability to engage customer advocates in helping close more leads. And, while marketing and customer relationship folks are quick to understand and absorb the benefits of employing a customer reference management system, sales folks may not immediately understand or even see […]

  • Customer reference management in IT security

    Cybersecurity and customer references No matter what product or service you offer, your happy customers are your biggest asset. Beyond the revenue, happy customers can also be instrumental in being advocates for your company and its offerings. However, it’s not the same for every industry. Most B2B companies—assuming they have […]

  • Boulder Logic for Salesforce1

    Boulder Logic Reference Manager is now Saleforce1 ready Boulder Logic is pleased to announce its Salesforce1 mobile app is now available as part of it’s top rated AppExchange package. Salesforce1 consolidates and modernizes salesforce.com’s mobile client efforts into a single extensible app, so sales people don’t have to install or […]

  • iCIMS increases advocate engagement by over 200%

    iCIMS is one of the largest and fastest-growing talent acquisition system providers in the industry. To help harness the loyalty and passion of their customers, while sustaining rapid growth and an increase in reference requests, the customer marketing team at iCIMS developed the iCARE Advocates Program. To build a scalable […]

  • Customer reference management in healthcare technology

    Healthcare: The increasing push for technology adaptation The healthcare industry has been notoriously slow to adopt new technologies, but increasing regulations and new policies are changing this. Providers focusing on the October 1st, 2015 deadline for ICD-10 for HIPAA facilities, or the latest in PQRS requirements, or hospitals working on […]





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