Reference Success: Customer Marketing Strategies and other topics

  • Customer reference management in healthcare technology

    Healthcare: The increasing push for technology adaptation The healthcare industry has been notoriously slow to adopt new technologies, but increasing regulations and new policies are changing this. Providers focusing on the October 1st, 2015 deadline for ICD-10 for HIPAA facilities, or the latest in PQRS requirements, or hospitals working on […]

  • Mapping to the buying cycle with customer references

    As your customer reference program matures, you will begin to notice that your sales team has different needs for different prospects. Company size, industry, and where the prospect is in the buying cycle determines what type of references your program needs to provide. A simplified picture of a buying cycle […]

  • Customer reference management job description

    What does a customer reference management job entail? Customer reference management is certainly not a new business concept, but until recently, it wasn’t common to see companies recruiting specifically for the role of customer reference management. So, what would a job description of a customer reference management role entail? Like […]

  • ShoreTel uses Boulder Logic to handle complex SFDC integration

    ShoreTel, Inc., a leading provider of brilliantly simple IP phone systems and unified communications solutions, selected Boulder Logic after a competitive evaluation of solutions for its customer reference management program. Lionel Tran and his team knew Boulder Logic worked with other large vendors in their space, and, more importantly, they […]

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