Reference Success: Customer Marketing Strategies and other topics

  • Boulder Logic for Salesforce1

    Boulder Logic Reference Manager is now Saleforce1 ready Boulder Logic is pleased to announce its Salesforce1 mobile app is now available as part of it’s top rated AppExchange package. Salesforce1 consolidates and modernizes salesforce.com’s mobile client efforts into a single extensible app, so sales people don’t have to install or […]

  • iCIMS increases advocate engagement by over 200%

    iCIMS is one of the largest and fastest-growing talent acquisition system providers in the industry. To help harness the loyalty and passion of their customers, while sustaining rapid growth and an increase in reference requests, the customer marketing team at iCIMS developed the iCARE Advocates Program. To build a scalable […]

  • Customer reference management in healthcare technology

    Healthcare: The increasing push for technology adaptation The healthcare industry has been notoriously slow to adopt new technologies, but increasing regulations and new policies are changing this. Providers focusing on the October 1st, 2015 deadline for ICD-10 for HIPAA facilities, or the latest in PQRS requirements, or hospitals working on […]

  • Mapping to the buying cycle with customer references

    As your customer reference program matures, you will begin to notice that your sales team has different needs for different prospects. Company size, industry and where the prospect is in the buying cycle determines what type of references your program needs to provide. A simplified picture of a buying cycle […]

  • Customer reference management job description

    What does a customer reference management job entail? Customer reference management is certainly not a new business concept, but until recently, it wasn’t common to see companies recruiting specifically for the role of customer reference management. So, what would a job description of a customer reference management role entail? Like […]





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