Boulder Logic provides many of the world’s top companies with tools to help maximize the value of their customer reference management efforts. Our clients come from industries with complex or intangible products and high involvement selling cycles. They range from less than $100 million to over $40 billion in annual revenues and include technology providers with the resources to create their own solution or select anything available on the market. They’ve all chosen Boulder Logic based on the completeness and maturity of our solution, their confidence in our on-demand services infrastructure and the domain expertise we bring to every part of the process. If you’d like to speak with our clients to hear first hand about their experiences with Boulder Logic, please contact us.
“We use references in at least 75% of our enterprise deals and can save our reps at least five hours per sales cycle by having references available for them. That time gets put back into more productive selling activities. It’s time and money.”
- Karen Newman, Director of Global Customer Advocacy and Marketing Communications for Siemens
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“After researching our options, we selected a Customer Reference Management solution from Boulder Logic. The software gave us the tools we needed to facilitate reference requests, live discussions, and encourage future interactions. It was hosted and integrated with salesforce.com, which we already used for CRM.”
- John Chattaway, Marketing Communications Specialist, Rackspace Hosting
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“In general, the benefits for customer references are pretty obvious. I think the ability to provide a service to sales and have them have access 24/7 to a global database of the references that we currently have, in addition to having a service capability to request references that they need that don’t exist in that database, is a value add that we never had before.”
- Tobias Lee, Director of Corporate Marketing Operations at Trend Micro
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“Customer references are critical to our ability to win new business, so we cultivate them with care and discipline. Our customers benefit, too, by the publicity that reference promotion can create. Many of our customers are working on industry-leading projects of great interest to their peers.”
- Sandi Montour, Customer Reference Program Manager at Progress Software
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Director, Abby Atkinson, pioneered the Infor Ambassador Reference Program using Boulder Logic Reference Manager. In the first two years of its inception, Atkinson projected the program has influenced millions in new sales deals and has saved Infor hundreds of thousands of dollars. When cuts to her program budget were requested at Infor, she was able to use metrics collected to show an ROI so compelling that her budget was actually increased by over 60%. Her ROI formulas and program metrics are provided in her story.
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